Zara the Technology Giant of the Fashion World free essay sample

ZARA: The technology giant of the Fashion World ZARA. Zara is the first word hitting your mind when you are thinking about fast fashion. But who is Zara? Zara is the flagship brand of the Spanish retail group Inditex SA, one of the super-heated performers in soft retail market in the recent years. Inditex welcomes shoppers at its eight store formats – Zara, Pull Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara home and Uterque. However, Zara is its main concept. The company’s history began with a small shop in La Coruna, back in 1975, and turned into a global retailer today expanding at a dizzying pace. Nowadays, Zara has about 1557 stores in 78 countries. But what led Inditex, and especially Zara to the domination of its industry? The answer is not that simple. Zara’s success is as much a result of its history and location, as its counter-intuitive business strategies. While it may not be possible for another company to exactly duplicate the conditions under which Zara grew and flourished we can certainly try and learn from its experiences, its processes and its business structure. We will write a custom essay sample on Zara the Technology Giant of the Fashion World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What sets Zara apart from many of its competitors in terms of profits and sales, is a combination of both excellent management and marketing strategies. We can say there are three key success factors that differentiate Zara from its competition. First of all, the main advantage of Zara is the fact that it offers the latest trends of fashion in moderate prices. Everyone can buy stylish designs that resemble those of the biggest fashion houses without spending a fortune. Zara’s philosophy is to respond to new trends really quickly than setting a new trend Another advantage is that, the company has the ability to identify and catch the latest fashion trends and create products that clients want at that time ,due to its high-tech information system. Moreover, Zara can get those products onto shelves much faster and more frequently than the industry norm. For example, Zara can take a product from concept through design, manufacturing and store shelf placement in two weeks. In comparison, most retailers of comparable size or even smaller, work on timelines that stretch into 4-12 months. The third success factor is exclusivity. Zara produces smaller batches of items because of the frequency it introduces new products. This means customers can find new products in limited supplies, which means exclusivity. This is a unique benefit from a mass-market retailer and as a result it draws young fashionistas, who want to feel special, as a magnet. In combination these three factors keep the store looking fresh and desirable. This is what makes Zara so different. It is important to report that Zara has dominated the fast fashion industry by having no advertising policy. The company’s advertising accounts just 0-0. 3% of its sales while its competitors spend about 3. 5%. Zara just prefers to invest in new shops around the world and get advertised through its brand by doing no more than meeting a market need. It has achieved this without any advertising or promotion and without outsourcing its manufacturing to countries where labour is cheap. Zara’s growth is not only a combination of all the above†¦Zara’s success is rather a matter of innovation on their business model. In order to understand that we have to take a closer look at the internal processes and management procedures, starting aou with its information system.

Free Essays on Mockingbirds

When Atticus Finch tells his children, â€Å"shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird† (p. 99), the mockingbird motif becomes apparent. This is the motif that gives the novel it’s name based upon an important theme and is directly related to two of the major characters. At first, this excerpt may appear to be insignificant to the story. However, the reader becomes aware that the mockingbird image is used extensively throughout the book. As the first half of the novel focuses on the mysterious Boo Radley and the second half on the Tom Robinson trial, both of these characters can be viewed as mockingbirds - harmless creatures who are unjustly persecuted by society. The full significance of Atticus’s remark, â€Å"it’s a sin to kill a mockingbird† (p. 99), is explained by Miss Maudie Atkinson. Miss Maudie informs Scout that mockingbirds do nothing but â€Å"sing their hearts out for us† (p. 100), making music for us to enjoy. They represent a gentle and innocent creature and the destruction of these birds is a senseless act of injustice. The slaughter of a mockingbird can be likened to the bigoted treatment of Boo Radley and Tom Robinson. The children’s obsession with Boo Radley brings dominance to his character. Although he is rarely seen by Jem and Scout, it is his mystique that they find fascinating. He is a constant source of their conversations and games. Through his gifts in the tree, the mending of Jem’s pants and covering Scout with a blanket as she witnessed the burning of Miss Maudie’s house, the reader becomes aware, long before Scout does, that Boo is an affectionate person. He watches the children from a distance because he is too shy to come out and make friends. Because of Boo’s unsociable manner he is persecuted by the community. It is not until Boo saves Jem and Scout’s lives, by killing Bob Ewell, that Scout finally under... Free Essays on Mockingbirds Free Essays on Mockingbirds When Atticus Finch tells his children, â€Å"shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird† (p. 99), the mockingbird motif becomes apparent. This is the motif that gives the novel it’s name based upon an important theme and is directly related to two of the major characters. At first, this excerpt may appear to be insignificant to the story. However, the reader becomes aware that the mockingbird image is used extensively throughout the book. As the first half of the novel focuses on the mysterious Boo Radley and the second half on the Tom Robinson trial, both of these characters can be viewed as mockingbirds - harmless creatures who are unjustly persecuted by society. The full significance of Atticus’s remark, â€Å"it’s a sin to kill a mockingbird† (p. 99), is explained by Miss Maudie Atkinson. Miss Maudie informs Scout that mockingbirds do nothing but â€Å"sing their hearts out for us† (p. 100), making music for us to enjoy. They represent a gentle and innocent creature and the destruction of these birds is a senseless act of injustice. The slaughter of a mockingbird can be likened to the bigoted treatment of Boo Radley and Tom Robinson. The children’s obsession with Boo Radley brings dominance to his character. Although he is rarely seen by Jem and Scout, it is his mystique that they find fascinating. He is a constant source of their conversations and games. Through his gifts in the tree, the mending of Jem’s pants and covering Scout with a blanket as she witnessed the burning of Miss Maudie’s house, the reader becomes aware, long before Scout does, that Boo is an affectionate person. He watches the children from a distance because he is too shy to come out and make friends. Because of Boo’s unsociable manner he is persecuted by the community. It is not until Boo saves Jem and Scout’s lives, by killing Bob Ewell, that Scout finally under...

The Fall Essay Example | Topics and Well Written Essays - 1250 words

The Fall - Essay Example The book explores the themes of redemption, self gratification and personal growth and offers a critical view of the protagonist’s views and experiences during the Second World War. This essay sets out to take an analytical survey at the character’s attempt at reinventing himself. Jean Baptist was a lawyer, who had built a reputation for himself as being a good defense lawyer, who helped the less fortunate fight for justice where they could not afford to hire the services of one. He used to give alms to beggars on the streets and offer his aid to blind people cross the streets. His good charitable deeds made him feel different from other people who he saw as being hypocritical and selfish. His kindly deeds fed his ego and made him feel righteous. One day when he was heading home, he came across a woman on the Pont de Art Bridge standing on the ledge staring down at the water. He did not pause to afford even the woman a glance, but just passed her, and after a few paces, he heard a loud scream and the sound of a body splashing the water down below. Jean Baptist did nothing to help the woman who was swept away screaming for help. The incident of the woman who committed suicide on the Pont de Art Bridge marked the turning point of Jean Baptist’s life. ... He came to the realization it was a form of show off to the passersby. At this moment, he realized that he was a far much worse hypocrite and selfish than those he criticized among his peers and government. He tried convincing himself that he failed to rescue the woman because rescuing her, involved risking his own personal safety, so it was better off that he did not help her so that he could continue helping others. No matter how hard he tried to justify his actions on that day, his conscience did not allow him to feel better about himself. Jeans Baptist Clemence’s realization that he was no different from leaders, in government and his peers, triggered the process of trying to justify himself by denouncing the exact principles that he stood by and jeopardized his career, in the process. No one believed his utterances because according to his reputation and how people knew him, he could only have been joking. He said, â€Å"I wish I could wring the beggar’s necks and beat them up in the streets† (Horton 48). Jean Baptist proclaimed that the poor and the oppressed were oppressing the decent working class of people, and wished they could be banished from the streets. People around him and his friends who knew him well and understood him well thought he was just making fun. This got Jean Baptist frustrated and he started avoiding his friends and immersing himself into alcohol. He stopped practicing law and ruined his reputation. The World War started during, his dramatic turn around, and France was occupied by the German forces. He endeavors to believe that he is a reputable man, but he finds himself in a society that is full of forgeries (Horton 35). Horton relates this to Jean Baptist’s situation because